Wednesday, April 15, 2015

Netherlands: Heineken



Heineken Lager Beer, is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken International. Heineken is well known for its signature green bottle and red star.

In 2014, Heineken celebrates its 150th anniversary.

In 2015, Heineken wins the Creative Marketer of the Year Award becoming the second company to win the award twice.

The original brewery where Gerard Adriaan Heineken first started making Heineken is now a museum. The brewery is now called the Heineken Experience Museum. Guests can walk around having the same kind of atmosphere just like back when it was still a brewery. The smell of fresh brewed beer still lingers in the air because guests can go home with a personalized beer with their name on the label.

Thank You Marieke.


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